Target Drops Price on Top Holiday Toys

Each holiday, millions receive the highly anticipated Target Toy Catalog in the mail. The catalog features this 2010 holiday season's top toys and coupons. Get Free Shipping on select toys when you spend more than $50 before 12/31/2010.

Target® is taking aggressive price cuts on top toys this holiday season to reinforce its long-standing commitment to offering guests outstanding value and competitive prices.

This holiday season, Target offers thousands of kid-pleasing toys in stores and online at Target.com and will discount prices on more than 1,000 toys.  The 2010 toy assortment includes a mix of classics as well as the hottest new toys, 250 of which can be found exclusively at Target.    

"We are confident that we have low prices every day," said Tony Fisher, Target divisional merchandising manager, toys and sporting goods. "We continually shop the competition so our guests don't have to, and the additional discounts will help our guests make the most of their budgets this holiday season."

Target Holiday Gift Price Cuts

Through the holiday season, a selection of toys will be discounted up to 50 percent. Some of these discounted items include: Barbie Fashion Doll ($5), GI Joe Tough Troopers Figure ($14.99), and the Fisher-Price Little People Play 'N Go Farm Set 50th Anniversary edition ($11). The full assortment of discounted toys can be found online at Target.com/weeklyad.

Target's Low Price Promise

Target is the budget-friendly solution for families that want this year's hottest toys at the absolute best prices. In addition to keeping to its long-standing commitment to providing guests with exceptional value, Target will match locally advertised prices on the toys it carries as well as other merchandise in the store.

Through Target's Low Price Promise, guests are assured they are getting the best price on all items this holiday season and all year round.

If Target does not offer the lowest price, Target stores nationwide will match locally advertised prices from competitors on identical single items (defined as the same brand and model number during the effective date of its ad, or within seven days of a prior purchase).

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,719 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.